Strategic Behaviors and Mindsets of Design Executives

Explore how design executives at companies such as Cisco, CNN, IBM, Target, and Warner Music Group, create impact in this white paper.

DXC’s research reveals that these executives are not only solving complex problems but are also achieving their goals – like generating over $100 million in enterprise sales through design and shifting how entire organizations work. This report intimately details these successes and expands on the strategic approaches that enabled them, offering actionable insights for both design and business leaders.

Key insights include:

• Design executives play a major role in boosting strategic business performance
• Major public companies are actively hiring and retaining design executives to drive top and bottom-line growth
• The complex blend of skills required - from imagining the future to building relationships all while extending expertise across the organization

Each of these achievements represents a strategic leap forward for strategic design leadership, demonstrating its pivotal role in driving business value and fostering competitive advantage.