Strategic Behaviors and Mindsets of Design Executives

Strategic Behaviors and Mindsets of Design Executives

Explore how design executives at companies such as Cisco, CNN, IBM, Target, and Warner Music Group, create impact in this white paper.

DXC’s research reveals that these executives are not only solving complex problems but are also achieving their goals – like generating over $100 million in enterprise sales through design and shifting how entire organizations work. This report intimately details these successes and expands on the strategic approaches that enabled them, offering actionable insights for both design and business leaders.

Key insights include:

  • Design executives play a major role in boosting strategic business performance
  • Major public companies are actively hiring and retaining design executives to drive top and bottom-line growth
  • The complex blend of skills required - from imagining the future to building relationships all while extending expertise across the organization

Each of these achievements represents a strategic leap forward for strategic design leadership, demonstrating its pivotal role in driving business value and fostering competitive advantage.

Download the report

Thank you! Download the report here:
Download PDF
Oops! Something went wrong while submitting the form.

Five Impact Stories of Executives

Featuring illuminating case studies and impactful stories from chief design officers and VPs of design with experience from industry giants that include Cisco, CNN, IBM, Target and Warner Music Group, the report underscores how these visionary executives are driving strategic innovation and driving business transformation.

Mindset Fluidity and Watercolors

The watercolor illustrations in our report embody the fluidity and adaptability of effective design executives. Each illustration mirrors the dynamic nature of design leadership, where creativity and strategic thinking intertwine seamlessly. These vibrant visuals capture a mindset that embraces continuous change, innovation, and growth, highlighting the transformative impact of strategic design leadership on business and society.

Deep Dives

Gain insight into how strategic design executives lead major initiatives to drive business transformation. From boosting sales to transforming culture, designers in executive roles are creating impact beyond traditional boundaries.

No items found.

Strategic Behaviors and Mindsets of Design Executives

February 17, 2025

Strategic Behaviors and Mindsets of Design Executives

Description

Explore how design executives at companies such as Cisco, CNN, IBM, Target, and Warner Music Group, create impact in this white paper.

DXC’s research reveals that these executives are not only solving complex problems but are also achieving their goals – like generating over $100 million in enterprise sales through design and shifting how entire organizations work. This report intimately details these successes and expands on the strategic approaches that enabled them, offering actionable insights for both design and business leaders.

Key insights include:

  • Design executives play a major role in boosting strategic business performance
  • Major public companies are actively hiring and retaining design executives to drive top and bottom-line growth
  • The complex blend of skills required - from imagining the future to building relationships all while extending expertise across the organization

Each of these achievements represents a strategic leap forward for strategic design leadership, demonstrating its pivotal role in driving business value and fostering competitive advantage.

Editor’s notes

No items found.
No items found.

Strategic Behaviors and Mindsets of Design Executives

Be the First to Read the Report

Enter your email to pre-order the full report. It will be delivered straight to your inbox once it’s released.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Explore how design executives at companies such as Cisco, CNN, IBM, Target, and Warner Music Group, create impact in this white paper.

DXC’s research reveals that these executives are not only solving complex problems but are also achieving their goals – like generating over $100 million in enterprise sales through design and shifting how entire organizations work. This report intimately details these successes and expands on the strategic approaches that enabled them, offering actionable insights for both design and business leaders.

Key insights include:

  • Design executives play a major role in boosting strategic business performance
  • Major public companies are actively hiring and retaining design executives to drive top and bottom-line growth
  • The complex blend of skills required - from imagining the future to building relationships all while extending expertise across the organization

Each of these achievements represents a strategic leap forward for strategic design leadership, demonstrating its pivotal role in driving business value and fostering competitive advantage.

Related Content

No items found.

Explore the premier membership network for design executives

Each attendee is selected for their role in shaping tomorrow’s organizations. Request an invitation to take part in candid, forward-looking conversations that define what’s next.

Express interest

Download the report

Thank you! Download the report here:
Download PDF
Oops! Something went wrong while submitting the form.
Events
Subscriber Content
Videos
Perspectives
Research
Practice Leadership
Announcements
Member Stories