Design Executive Outlook 2025: The Role of Design Executives in the Enterprise AI Era distills 50 hours of executive roundtables and a survey of 25 VPs, SVPs, and Chief Design Officers from the world’s largest companies. It shows design leadership moving upstream in AI: 68% of executives now influence GenAI strategy before delivery, and 72% of design teams directly shape GenAI roadmaps.
The result is a pragmatic view of how design leaders are steering business strategy, product decisions, and workforce readiness in AI’s decisive moment. The report blends original data with four business impact stories from Adobe, Google, Cisco, and Oracle, practical plays for balancing performance with trust, designing for agency, and building governance into complex systems.
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Featuring voices and data from 25 senior design executives, and impact stories from Adobe, Google, Cisco, and Oracle
November 11, 2025
Design Executive Outlook 2025: The Role of Design Executives in the Enterprise AI Era distills 50 hours of executive roundtables and a survey of 25 VPs, SVPs, and Chief Design Officers from the world’s largest companies. It shows design leadership moving upstream in AI: 68% of executives now influence GenAI strategy before delivery, and 72% of design teams directly shape GenAI roadmaps.
The result is a pragmatic view of how design leaders are steering business strategy, product decisions, and workforce readiness in AI’s decisive moment. The report blends original data with four business impact stories from Adobe, Google, Cisco, and Oracle, practical plays for balancing performance with trust, designing for agency, and building governance into complex systems.
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We designed this report as a working guide for design executives leading through AI’s inflection point. Across our conversations, we heard a clear shift: design is being invited earlier into strategy, trusted with harder trade-offs, and asked to translate AI’s promise into outcomes customers can feel.
The data confirms it, design leadership is upstream, shaping roadmaps and the decisions that follow. Our aim is to help you clarify your distinct contribution, align UX with business value, and build the literacy, metrics, and governance muscles this era demands.
Featuring voices and data from 25 senior design executives, and impact stories from Adobe, Google, Cisco, and Oracle
Design Executive Outlook 2025: The Role of Design Executives in the Enterprise AI Era distills 50 hours of executive roundtables and a survey of 25 VPs, SVPs, and Chief Design Officers from the world’s largest companies. It shows design leadership moving upstream in AI: 68% of executives now influence GenAI strategy before delivery, and 72% of design teams directly shape GenAI roadmaps.
The result is a pragmatic view of how design leaders are steering business strategy, product decisions, and workforce readiness in AI’s decisive moment. The report blends original data with four business impact stories from Adobe, Google, Cisco, and Oracle, practical plays for balancing performance with trust, designing for agency, and building governance into complex systems.
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Each attendee is selected for their role in shaping tomorrow’s organizations. Request an invitation to take part in candid, forward-looking conversations that define what’s next.
