Overview
Three days of focused immersion with the industry’s top design chiefs - confronting what it takes to lead in an era of automation, disruption, and accelerating intelligence.
This year, we gather in the heart of Silicon Valley not just to discuss the future, but to shape it. Through co-led sessions and candid dialogue, we’ll define what matters most for our 2026 agenda, from reclaiming craft and reimagining design leadership to building teams and practices fit for the intelligence renaissance.
Shaping futures and new business innovation
AI may unlock efficiency, but that alone won’t drive lasting competitiveness. This track will focus on surfacing bold ways design leaders are shaping business opportunities that go beyond efficiency. What new problems can we solve in this era of intelligent systems? And how does our craft create not just faster, but better experiences for customers and employees?
Translating vision into operating models
Turning bold ideas into reality requires more than strategy; it demands the right systems, roles, and rhythms to scale. This track focuses on how design leaders are building modern operating models that align with AI-era capabilities, foster speed, scale, and adaptability, while unlocking new ways to create cross-functional impact and amplify design value.
Delivering business and customer value
The moment of truth lies in what we deliver to our customers, employees, and the business, but how is quality and value being redefined? This track focuses on defining how design leaders are crafting new principles for experience value, clarifying our craft in designing for AI, establishing new ways to measure impact, and elevating how user value is represented in strategic decision-making.
