Overview
Our Annual Summit 2025, Defining Futures, Reimagining Roles, brings together senior design executives to confront how the AI era is transforming industries, leadership, and the very nature of enterprise value. We’ll examine the forces reshaping markets, the expanding mandate of design leadership, and the capabilities needed to compete—and lead—at the highest level.
Over three days and two nights, leading design chiefs will explore how these forces are redefining the role of design executives and their teams. Together, they will reimagine the roles, strategies, and practices needed to thrive in this new era—emerging with a clear, actionable agenda to drive impact in the year ahead.
This year, over 30 members gather in the heart of Silicon Valley on September 25 - 27.
Defining Futures and Scenarios
We’ll explore bold possibilities for how the AI era will reshape industries, work, and society. This theme examines shifting business imperatives, workforce transformation, and market forces—then uses them to chart scenarios that guide strategic foresight for the decade ahead.
Reimagining Roles and Leadership
We’ll look at how design executives are expanding leadership beyond traditional boundaries—shaping revenue strategy, driving operational excellence, leading culture change, and advancing next-generation AI products. The focus is on equipping leaders to influence across the enterprise and redefine strategic design leadership.
Rethinking Value Creation in the AI Era
These discussions will challenge participants to rethink how value is created and delivered. Through case studies and peer exchange, members will explore how aligning design, technology, and business strategy enables the creation of systems, experiences, and capabilities that deliver measurable returns, strengthen competitive advantage, and create lasting human value.
