Behind the scenes of designing AI-driven experiences Event

Virtual
April 9, 2026

Fireside with Purvi Shah and Rachel Been

As AI-native experiences become core to the future of product development and customer experience, this session will bring two council members, Purvi Shah from Target and Rachel Been from Expedia Group, who have recently been working with OpenAI to deliver agentic commerce apps and experiences.

We'll go deeper into how they set up their teams and cross-functional partners to deliver on this, and lessons for members looking to learn from how to design for AI experiences at scale.

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