Defining a new thesis for experience leadership

Seattle
March 3, 2026

Roundtable co-hosted by Christina Vallery

This roundtable will focus on how design executivesare creating business value and clarify what “impact” truly means in today’s environment, how leaders can quantify and communicate their contribution

Co-hosted by Christina Vallery, Chief Design Officer at The Cigna Group, the discussion will examine how leaders connect customer journey metrics to enterprise value, including the realities of measurement, attribution, and organizational barriers.

The session will aim to clarify what operating models enable experience leadership to scale beyond design delivery into business-level outcomes.

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