This conversation unpacks the duality of design leadership, navigating strategic vision and day-to-day execution, organizational change, cross-disciplinary alignment, and the rituals that sustain long-term impact through clarity, curiosity, and customer-centered thinking.
In this episode, our Founder and CEO, Gordon Ching, sits down with Jyoti Shukla, SVP of Experience Design at SiriusXM Pandora and board member at KEXP, to explore the dual nature of modern design leadership. From steering strategic conversations in the boardroom to shaping human-centered products on the ground, Jyoti shares how she toggles between macro vision and micro execution and why both perspectives are essential to lasting impact.
Drawing from her career across iconic brands like Xbox, Starbucks, and Nordstrom, Jyoti opens up about building design cultures that last, navigating rapid business transformation, and cultivating the kind of trust and resilience that high-performing teams need. She discusses how design leaders can grow into business leaders, the importance of customer obsession, and how to anchor creative work in real business outcomes.
Tune in to hear how long-game thinking, customer obsession, and strategic adaptability shape resilient design leadership. Whether you’re scaling a team or sitting on a board, this episode offers a masterclass in leading with clarity, empathy, and strategic intent. Tune in to learn how the best design leaders don’t just design products, they design futures.
