In November 2025, senior design executives gathered in San Francisco for roundtable examining how artificial intelligence is reshaping product development, and what that shift demands of modern design leadership.
Hosted by Eric Wood (Hyundai Motor Group / 42dot), the conversation moved beyond AI as a productivity tool to focus on its deeper organizational impact: the changing definition of quality, the democratization of product creation, and the growing need for experience governance at an enterprise level.
Members discussed how design executives need to expand beyond traditional design roles to take broader responsibility for the end-to-end experience, contributing at both the strategic and operational levels as AI reshapes how products are built and experienced.
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