Modernizing research with AI: Customer centricity at scale

Research teams have historically been stretched thin—expected to deliver strategic impact while absorbed by execution-heavy work. AI tools promise relief by expanding throughout and automating routine tasks. Yet increased speed carries its own risks: if efficiency gains simply produce more of the same output faster, research may lose its seat as a strategic partner.

This session creates space for leaders to explore how they are navigating these trade-offs in practice: what is being automated, where reclaimed effort is going, and what cross functional use cases are emerging that strengthens research’s role across the enterprise rather than commoditizing it.

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