When everything shifts: Change leadership for design executives

Technology change is, at its core, a people change challenge.

From team resistance to engagement. How do we evolve our teams and culture in the AI era? Business expectations around AI adoption are real: reducing cost, automating workflows, and broad assumptions about AI's potential are reshaping the landscape for UX teams. Adoption is unfolding differently across organizations: some teams have early champions driving momentum, while others are navigating hesitation and resistance. We’ll unpack learned lessons and best practices for AI-era change leadership in our teams.

In this session, we hear from four members operating across distinct segments of the industry — from enterprises to hypergrowth companies — Adobe, Wells Fargo, Nationwide, and Deel.

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