At Fortune Brainstorm Design conference in Macau, design leaders from several of the world’s largest enterprise software providers describe how artificial intelligence is transforming the way companies interact with customers and their own employees—and explain why businesses must work harder than ever to keep things simple and ensure new digital technologies draw customers closer rather than driving them away.

Council members Arin Bhowmick (EVP, Chief Design Officer, SAP), Greg Petroff (Fmr. Chief Design Officer, Cisco Secure), Dan Makoski (Chief Design Advisor and Fmr. Chief Design Officer, UnitedHealth Group), and Victoria Spaulding-Burford (VP of Product Design and UX, Salesforce) explored how AI is reshaping customer experience — and what it takes to align AI initiatives with the needs of both stakeholders and customers as the technology shifts from analytical to autonomous.

Read more about what our members shared at the event: ‍

• Managing AI Risks: How Design Leadership Drives Short- and Long-Term ROI
• What's Different About The Agentic Era of AI?
• AI is Transforming Innovation Through Knowledge Democratization
• Customer Connection in the Age of AI Panel
• Data: A Key Skill for Designer Upskilling in the Agentic Design Era of AI

The discussion illuminated how design leaders can guide their organizations toward meaningful AI adoption and innovation.