Jean-Baptiste Kaloya

Jean-Baptiste Kaloya leads Design at Bpifrance, one of Europe's leading public investment banks, injecting more than €60 billion into the French economy each year. In this role, he shapes the digital, service, and in-person experiences that support entrepreneurs, SMEs, bankers, investors, and fund managers across their growth journeys.

At Bpifrance, he leads multidisciplinary work spanning product design, research, design operations, and design systems — building financial experiences that are useful, coherent, and human-centered at scale, while making design a driver of business impact, organizational alignment, and long-term innovation. He is also deeply engaged in how AI can reshape products, experiences, and the practice of design itself.

Before Bpifrance, Jean-Baptiste built his career across agencies, studios, and product teams. He founded Hype, then worked as a Principal and Founding Designer with early-stage Bay Area startups, helping take digital products and brand experiences from first concept to mature platform. He has also held design roles at Lyft, BNP Paribas, and Orange Bank. That path shaped a core belief: design must operate beyond the interface, connecting strategy, technology, culture, and business outcomes.

His mantra, "design is a global approach," captures this conviction: design is not just aesthetics or execution, but a way to frame problems, build shared vision, and create meaningful progress. From four years of action research, he developed a framework of six design leadership archetypes — envisioning the future, aligning teams, shaping systems, translating complexity, and catalyzing change — now used to help teams grow, collaborate, and earn greater influence.

Through his work, talks, and leadership, he advocates for design that helps organizations navigate complexity, build better products, and imagine more ambitious futures. He is also committed to advancing the influence of French and European design on the global stage.