Alyssa White

Alyssa White is Head of Research at Expedia Group, where she leads a multidisciplinary UX research organization spanning qualitative, quantitative, and mixed methods research. Over her eight years at Expedia, Alyssa has helped shape research practices that bring rigorous customer understanding into product, design, and business decision-making across the travel experience.

Alyssa is passionate about advancing UX research as a theory-driven discipline. Her work focuses on connecting behavioral science and applied research methods to practical product strategy, helping teams move beyond surface-level insights toward deeper explanations of customer behavior, decision-making, and experience quality.

Before joining Expedia, Alyssa worked in voice design in the automotive industry, where she helped build large language models for voice interactions. She holds a master’s degree and PhD in Applied Experimental and Human Factors Psychology from the University of Central Florida.