Becky Sherman

Becky Sherman is a design executive with more than two decades of experience leading digital transformation across Product, Technology, and User Experience organizations. As Director of User Experience at American Airlines, she leads teams responsible for customer and employee experiences across a portfolio of 800+ applications, spanning product design, accessibility, content strategy, research, design systems, and design thinking. 

Becky believes great design is a business capability that creates value by aligning human needs with organizational outcomes. Throughout her career, she has championed the integration of research, design, and technology to create connected experiences that are intuitive, accessible, and scalable. Her work has helped establish UX as a strategic discipline within large enterprises while delivering measurable impact for customers, employees, and businesses alike. 

Known for building and transforming design organizations, Becky is passionate about cultivating inclusive teams, mentoring future leaders, and advancing human-centered design practices that drive innovation and long-term growth.