Regina Geltosky

Regina Geltosky is a Design Director within Nike Innovation, where she leads a team of experience researchers and designers helping shape the future of product creation. Her team applies design, research, and systems thinking to help innovators make sense of complexity, uncover opportunities, and move ideas from possibility to reality.

A designer by background, Regina is energized by turning complex ideas into intuitive experiences. She believes one of design's greatest strengths is the ability to recognize patterns others overlook and turn ambiguity into clarity.

Regina is particularly interested in the relationship between design and emerging technology. While AI is changing how work gets done, Regina is most interested in what it reveals about human creativity. She believes designers have a unique responsibility to help shape the future of emerging systems while also preserving the empathy, and human judgment that make meaningful innovation possible.